These cards were published by the large German publisher Ottmar Zieher in conjunction with the Melbourne company VSM, (Victoria Stamp Market). Apparently the card printing was done by Ottmar Zieher and VSM was responsible for marketing in Australia

Ottmar Zieher was a large German publisher that produced a wide variety of cards, including some with representations of postage stamps. As described by David Cook in Picture Postcards in Australia, "Ottmar Zieher produced an extensive series of cards covering, it is believed, every nation or state in the world which issued its own stamps. .. it would be possible, though very difficult, to accumulate a full collection  of the world's stamps of the period before World War I by collecting these Zieher issues".

Zieher produced cards showing the stamps of every Australian state, including Tasmania.  The cards are arranged with the stamps in an arc , allowing space for a local photograph to be placed in the centre of the card.  Some cards appear with a photo in place, while many have the position for the photo left blank.